Privacy Policy

Last updated: August 2026

Who we are

The Digital MOT is a service provided by Arata Digital Limited ("we", "us", "our"). This policy explains what personal data we collect when you use this website, why, and what rights you have over it.

What we collect

• Information you give us directly: when you submit the Digital MOT request form, we collect your name, work email address, and the website URL or app name you provide.
• Information collected automatically: if you accept cookies, we use Microsoft Clarity to understand how visitors use this site — this can include page interactions, approximate location (country/region level), device and browser type, and session recordings. See our Cookie Policy for details.

Why we collect it

• To respond to your Digital MOT request and send you your scorecard and quick wins.
• To understand how people use this website so we can improve it.
• To comply with our legal obligations.

Legal basis for processing

We rely on: (a) your consent, for analytics cookies and any marketing communications; and (b) our legitimate interests, to respond to your enquiry and operate this website.

Who we share it with

We use some third-party service providers to help run this site, including Microsoft (Clarity, for analytics) and UX360 (email/hosting). We do not sell or pass on your personal data to any third parties.

How long we keep it

We keep enquiry data for 12 months after our last contact with you, unless a longer period is required by law.

Your rights

Under UK GDPR, you have the right to access, correct, delete, or restrict our use of your personal data, and to object to processing or request data portability. To exercise any of these rights, contact us at hello@aratadigital.co.uk

Contact us

Arata Digital Limited
5 Town Hall Street, Grimsby, North East Lincolnshire DN31 1HN
hello@aratadigital.co.uk

Complaints

If you're unhappy with how we've handled your data, you can complain to the UK Information Commissioner's Office (ICO) at ico.org.uk